Digital Signage delivers targeted messages to specific audiences in specific locations at specific times.
It offers a superior return on investment compared to traditional printed signs. Whether it’s getting more customers through the door, encouraging customers to spend more or telling people about new products or services – digital signs are the most effective way of achieving it.
Digital sign acting as virtual receptionist
Eye-Catching – Sight & sound
Information can be presented in any format: text, sound, images, video or a combination that best suits your business and your customers. The system is dynamic, entertaining, informative, innovative and persuasive.
You have control
Screens are controlled via the internet so changes to content and schedules can be made quickly and with minimal effort. You have full control of your screens – managing them is very straightforward, but if you prefer, we’re happy to manage them for you over a network from our office in Belfast.
Want to know more?
Call Andy Turner on 028 9066 4066 or contact us to arrange a demonstration.
Markets & applications
Content displayed on screens can range from simple text to full video with surround sound.
Users of Digital Signage networks, particularly in the retail industry, tend to regard their networks as television channels, displaying entertaining and useful content interspersed with adverts.
- Information – examples include flight information in airports and wait-times for the next train.
- Uplift sales – advertising related to the location to uplift sales, examples include in-store promotions in a retail establishment.
- Interpretation – interactive displays providing information in Museums and Visitor Centres truly gain the attention of a new generation of patrons.
- Advertising by third parties – sell advertising space to local merchants/service providers, media resellers and national advertisers.
- Enhanced customer experience – examples include digital signage in restaurant waiting areas to reduce perceived wait-time and recipe demonstrations in food stores.
- Influencing customer behaviour – examples include post office Digital Signage that directs patrons waiting in line to automated stamp machines and retail digital signage designed to direct customers to different areas of the store, increasing the time spent on the store premises (dwell time).
- Brand building – examples include Niketown stores where Digital Signage in video form is used as a part of the store decor to build a story around the brand.
- Campaign information – follow through campaign information to store manager – examples within chain establishment.
- Environment enhancing – increase the customer experience with the building itself by creating a more visually appealing environment.
- Corporate environment – disseminating information throughout a company via screens in reception areas and canteens.